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Week 17 - Final Thoughts

Over the semester, I have expanded my use of social media across other platform to include Twitter and Soundcloud.  I realized that using various platforms reach other audiences and are useful for growing a business.  LCF is a different kind of business in a difficult and competitive industry.  Music is an art form and the business side of this isn't easy.  Marketing and social media promotions are important and effective ways to get content out to the public.  The major record companies own most of the industry, so constant posts and interesting content is needed, as is multiple social media platforms and streaming sites to reach the most people.   Using Facebook ads has increased our followers and engagement with posts with more visibility.  Instagram is still the most popular platform with the most interaction, so LCF will focus on posting and promoting through this tool.  There has been at least 50 more likes on Facebook and Instagram and an increase in post reach percentages. …

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