Week 15A - Google is cool

The reporting features will be important to use for LCF, especially audience and behavior reporting.  The data will help us focus in on growing our niche market by finding out their specific behaviors and actions while on our site.  This will help to add content that our audience will be interested in and interact with.  Conversion reports will be helpful to see where activity drops off and to show how marketing/advertising on other channels is working.  This information will help us boost sales, direct more traffic to our sites, and stay connected to our social media platforms.  Organizing the data will help to stay on top of all the information coming in and make decisions.  We will use Google Ads as well to promote music videos and our merchandise.  Google is very powerful for advertising, and most searches go through them.  That makes Google Ads important for promotions and boosting our content to the top searches, which will give us more notice as well.