Week 16A - Strategy

Out of all the social media platforms I've enjoyed using Instagram the most.  I liked Instagram before this class, and learning more about the platform and using the insights has confirmed it.  Our target market also uses Instagram to stay current and engage with artists, so using it will be effective.  Twitter has grown on me since taking this class, and I plan to utilize the platform as well.  Some of our market likes to interact with tweets from well known bands and artists, so there's value in posting with this platform too.  Facebook Ads, which is also for Instagram, make it easy to make a sponsored ad and boost a post, and with targeted demographics helps to focus in on a niche audience.  

Along with Instagram, Facebook, Twitter, Google/YouTube, Soundcloud, and a distribution platform like CD Baby will be our main focus for social media marketing.  The tools we use through these platforms, like promoting events, music videos, engaging posts, and sound clips, will be part of our marketing strategy.  Google Ads and Facebook Ads will be our main source of advertising, as well as using Google Analytics to gather the data on what works.  Scheduled posts for Facebook and Instagram will help us engage with the audience and organize our posts by posting times and dates.  The insights for these platforms will also provide valuable information on audience reach and engagement, so we can further see what is working through promotions and posts.  Since music delivery is mostly digital these days, much of our marketing plan will focus on online presence and social media will be the forefront of our strategy.  

LCF will spend at least two hours a day, at least five days a week on social media marketing and data collection.  While we may not post everyday, we will check the insights and engage with audiences, add followers, and constantly update each site to stay current.  There will be at least one scheduled post a week between Instagram and Twitter, either a quote, interesting image, or new music clip/event info.  Other posts of events will be as we get gigs booked.  For new events we will make a small post one month in advance, with follow up posts two weeks before and then the week/day before the event.  We will also utilize Facebook live and Instagram live to post randomly, every other day or so, and follow up with promotional ads for events as well.  Once merchandise is produced and sales begin, we will incorporate promotions as well into a weekly or bi-weekly schedule.  Some posts will have to be random and once enough data is collected from our followers, the best times to post will be taken into account.  All this should be a good start for our strategy and help our main goal, to grow our audience and market and get the music to the masses!  

Comments

  1. I think two hours a day is a great goal!

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  2. Hi! I think Google Analytics is a great tool for data research and analysis, too. It sounds like you found some unique social media platforms such as Soundcloud and CD Baby to help reach a greater audience.

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  3. You have a great amount of detail. I think what could be added is a distribution list of any gigs you might have upcoming and a link to click on if your fans will be coming to watch your show and add a share to Facebook or Instagram link so they can tell all their friends. Rock on!

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