Week 4A - Branding
The Bad
This website is very busy and unorganized which distracts the viewer and creates confusion on how to navigate the website. The print is too small and does not follow the images which is due to the unorganized placement of the images and text. The placement of links for products are difficult to understand and some are linked to the image, which makes it hard to find or purchase items. The other pages that link to products are busy and hard to understand as well.
In order to improve the website, there would need to be a reorganization of the homepage. There should less busy images and consistent text to go with each image used. There are too many links and other pages which are also busy and hard to navigate to their products and services. Some pages and links could be combined and products could be organized more consistently. The images and body text should also be reorganized, re-worded, and should flow with images and the entire page itself.
At first glance this website is nice and easy to understand, with a simple clear product and good images that compliment the text. However, it is too simple and there is not enough product information, which makes it hard to trust. There are only three pages to navigate, which makes it easy yet there isn't enough information about the product. Since this drink product is for children, parents might what a whole page on nutritious information and ingredients. The webpage colors are bright and the text pops out, plus there are very few distracting images which is nice. It might benefit from a couple more images on other linked pages of kids enjoying the drink, or images of organic ingredients that go into this "healthy kid drink" as well.
This website is well done in the way the product is presented, a clear and concise message with appealing images and bright colors. It's not a busy layout at all, however it seems too simple which leads the product to be untrustworthy. Parents might want to see more links and pages on the FDA approvals, healthy ingredients and testimonials of other families/businesses who use the product. The social media links are good and add a connection to the business, it just needs a little more information and credibility.
The Good
Apple always has their branding and designs on point. The website is clean and presents their business clearly. They generate interest right away with links to their sleek new products which are easy to navigate and understand. Each page has a large headline and an embedded video, product link, or flashy photo. The pages link to each different product or service offered, like ipads or music. The use of videos make the site interesting, and all the information provided makes the brand seem more trustworthy. Their logo is very identifiable and simple, which also makes the website look clean, organized, and credible too.
http://www.toyota.com/
Toyota has a strong presence and a clear brand. The website shows this and is set up for the consumer by being clear and interactive. Each of their line of cars has an interactive image which links to more information. The website is has a clear layout that is easy to navigate. They have designed the site for the consumer in mind with eye catching quality photos and easy to read links/navigation. A consumer wouldn't have much difficulty finding information about the various product lines of cars and trucks, and it would be easy to start an order too. Like Apple, Toyota has a strong brand presence which adds to consumer trust and their company's good reputation.
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