Week 3C - Part 2

Live Nation
https://www.livenation.com/
Facebook, Instagram, Twitter, Pinterest  
Facebook - Sept 10th 2018;  Instagram - Sept 10th 2018;  Twitter - Sept 10th 2018;  Pinterest - Aug 2018
Live Nation uses social media frequently and every social media account was up to date.  Since Live Nation is a music event company, they constantly post and engage with their audience for tour updates and past concert highlights. 

Feature FM
http://www.feature.fm/home/
Blog
Sep 6th 2018
Feature FM is a marketing company that helps musicians market their music to a wider audience.  They only have a blog which is a part of their website, and it seems updated a couple times a month.  There were no other links to social media, but since it's a marketing company for the music industry, they might not need to engage with a wider audience using those tools.  

Sony Music
https://www.sonymusic.com/
Facebook, Twitter, Pinterest
Facebook - Sept 10 2018; Twitter - Sept 10 2018; Pinterest September 2018
Sony Music uses social media to update artist's new music and concerts, which helps increase their reach to many different target markets.  Sony has a large variety of music they manage, so using social media is necessary to reach a wider audience.

SoundCloud
https://soundcloud.com/
Blog
Sept 10 2018
SoundCloud is a music streaming company that allows musicians to upload their own content and stream to potential fans.  It connects music lovers to new music and allows artists to gain followers and engage with them too.  SoundCloud is a platform that can be considered social media, so it didn't have any links to other social media tools besides their own blog.

CD Baby
https://cdbaby.com/
Facebook, Instagram, YouTube, Twitter
All Sept 2018
CD Baby is an online distribution company for artists to sell and stream their content over many different channels.  They connect users content to several social media platforms and streaming sites in order to reach a larger market.  Their social media is current and the posts represent their line of business.

I've found that most businesses, especially in the music industry, utilize social media frequently.  Most of the companies have a strong social media presence and connect with their audience consistently.  This engagement helps push their brand out to a wide market, which is necessary in the music industry.  Many music lovers use social media platforms like YouTube to find new music or listen to popular tracks.  These music companies have realized that social media presence is essential to increasing their visibility and connecting artists to potential fans.

Sony Music, CD Baby, and Live Nation understand the need to use social media frequently with constant updates.  Touring musicians need to update fans about their latest concert location and times, new artists need to push out their music to fans across the world, and independent artists need tools to help them market their material too.  The music industry has also changed with the internet and social media.  Music fans want digital music that's easily downloadable and merchandise they can buy from a website easily.  Social media tools like Instagram and Facebook allow users to connect to artists directly and follow them closely.  Youtube videos are popular and can increase an artists fan base overnight.  The music industry now understands the importance of digital marketing and social media platforms to help increase their market reach across all types of genres and trends.